Hoe een cross-border e-commerce shop opzetten in WeChat om te verkopen in China?

25/06/2018

Ontdek hoe u op een snellere en makkelijker wijze uw producten ingevoerd krijgt in China met hogere merkmarge en rechtstreeks contact met uw consumenten!

Na Helsinki, Frankfurt, Sofia, Boedapest, Zagreb, Athene, Stockholm landen de experts van het EU SME Centre in Beijing ook in Mechelen om bedrijven te leren hoe ze Chinese consumenten kunnen bereiken via een grensoverschrijdende e-commerce-shop in WeChat, het ‘social media’ netwerk van de Chinese technologiereus Tencent (het op drie na grootste internetbedrijf ter wereld). 


Ze zullen niet alleen de procedures toelichten en de toeleveringsketens, maar ook ervaringen aan de hand van case-studies! 


Het EU SME Centre, Voka - Kamer van Koophandel Mechelen-Kempen, de Belgisch-Chinese Kamer, Horsten International en Bencham nodigen u uit voor een unieke halve dag training in Mechelen op 25 juni.  
Het vinden van een bekwame importeur of distributeur, het opzetten van een dochteronderneming in China en het brengen van de producten op bekende Chinese e-commerce-platforms is moeilijk en duur. Met deze training weet u alles over hoe u uw eigen verkoop in WeChat kunt opzetten, wat de kosten zijn, het rendement op uw investering en hoe dergelijke shop werkt. 

Vergeet niet de infostands te bezoeken van onze partners die allemaal experten zijn op China!
 

Programma

  • 09h00 – 09h30: Registration
  • 09h30:
    - Welcome by Petra Van Bouwelen, International Business Development Manager, Voka Mechelen-Kempen
    - Introduction by Bart Horsten, CEO Horsten International

Background

  • Cross-Border is Booming
  • WeChat’s Unparalleled Success in China
  • Pilot Free -Trade Zones
  • Consumption as the Lever to Lift China’s Economy
  • Reaction to the Negative Effects of Inefficient General Trade
  • Making China Inspection and Quarantine (CIQ)Part of the Solution
  • A More Discerning Middle Class

The supply chain

  • The Upstream Flow of Goods to the Chinese Consumer
  • The downstream Flow of Payments to the EU Shop Owner
  • Returns

The building blocks

  • The WeChat Account
  • The WeChat Shop
  • Consumer Payment Options
  • Warehouse and Logistics Operator at the FTZ
  • Foreign Gateway to China’s Payment Providers

The procedure

  • The Cross-Border Authorized List
  • Trademark Registration
  • Selecting a Pilot Free Trade Zone
  • Select a Logistics Operator
  • Registering the Product at China Inspection and Quarantine
  • Open a WeChat Official Account
  • Set up the WeChat Store
  • Integrating a Payment Method with the WeChat Store
  • Open a Bank Account in China
  • Selecting a Payment Gateway

The Pros and Cons of a CBEC Shop in WeChat for EU SMEs

  • The Missing Piece: Digital Marketing

Real Case in Action

  • Baby Care Category – SME from Ireland

WeChat Shop Solution

  • Costs
  • Return on Investment
  • Q&A

Who are the trainers?

Rafael Jimenez 
Business Development Advisor, EU SME Centre in Beijing

China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners.
With more than six years’ hands-on experience in managing a business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm. 

Brian Goff
WeChat expert of the EUSME centre and co-founder of Emerald Green consulting, Ireland.

Since 2014 Brian has been exporting to China with the company he co-founded, Emerald Green baby ltd. He has travels to China several times a year and has built up an expert knowledge of the on-line Chinese market as well as establishing strong Chinese business contacts. Brian’s focus is on cross border e-commerce (CBEC) and the company’s logistics are based in the Shanghai FTZ giving him a unique insight into the CBEC market and ideally placed to assist European SME’s who wish to enter the Chinese market. In addition to his Chinese business Brian has founded, managed and sold several multimillion euro companies in the food and restaurant sectors and currently owns several restaurants in Ireland.

Voor welke bedrijven is dit seminarie bestemd?

Voor alle bedrijven die goederen exporteren naar China en meer willen weten over dit uniek en doeltreffende verkoopsmodel waarmee u de Chinese consument rechtstreeks bereikt.

Voertaal van het seminarie?

Engels

Meer informatie

Contacteer Petra Van Bouwelen via petra.van.bouwelen@voka.be of 0476 909 909. 

In samenwerking met

EUSME Centre

Belgian Chinese Chamber of CommerceHorsten InternationalVoka - Kamer van Koophandel Mechelen-Kempen

Bencham