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Virtual trade mission to Hainan in China
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Virtual trade mission to Hainan in China

Hainan Province is set to become the largest special economic zone in China and an important node on the Maritime Silk Road, as part of the Belt and Road Initiative. Since the island is located in the South of China, it is strategically well placed to strengthen the integration with other ASEAN countries. 

China transforms Hainan island into its first Free Trade Port. The overall goal is to liberalize the cross-border flows of trade, people and investment to create a major international market which is easily accessible for foreign companies.   In order to achieve this, Hainan will adopt special policies, such as lower import duties, lower company taxes, favourable personal income taxes and less strict visa requirements for tourists and businesspeople.  

Since the China International Consumer Products Expo or Hainan Expo will be held in Hainan from 7 to 10 May 2021, Voka Mechelen-Kempen and the Belgian-Chinese Chamber of Commerce (BCECC) organise a virtual trade mission 24th - 26th of March 2021. The expo itself highlights the island’s and China’s opening-up to the world and aims to offer new business opportunities to foreign companies. The exhibition area is 100.000 square meters and is divided into 2 parts: a Country & Region Exhibition and an Industries & Products Exhibition. Hence European companies are invited to set their own booth at the expo in May. This virtual trade mission in March gives you amongst others the opportunity to get in touch with the organizing staff of the expo.

  1. Interested in discovering more about the Hainan region and the opportunities of Hainan Expo for boosting your international business?
  2. You need information about cross border e-commerce and how to market your products in China?
  3. You want to meet Chinese business partners? 

Voka Mechelen-Kempen and the Belgian-Chinese Chamber of Commerce (BCECC) are happy to invite you and give you more info about this 3-day virtual trade mission with a very diverse and valuable program! Read below please:

Virtual trade mission


Day 1: Webinar about cross border e-commerce – 09h30 – 12h30

Day 1: Webinar about cross border e-commerce – 09h30 – 12h30

China is not only the second largest economy in the world, but at the same time the number 1 e-commerce market worldwide. China holds more than 500 million online buyers, and their e-commerce market is twice as big as the European one. Currently, more than 74% of the Chinese population owns a smartphone and online shopping on mobile phones through social media apps such as Wechat is very popular. 

When discussing cross-border e-commerce, we are referring to an international sale between 2 countries on an online shopping platform, such as Kaola or Alibaba Group in the case of China. The Chinese demand for foreign products has been increasing each year, and still has a lot of growth potential on the long-term. China’s retail imports of cross-border e-commerce reached over 88 billion USD in 2019, which was already a 20% increase compared to 2018.
The cross-border e-commerce market in China is booming particularly in sectors selling products such as cosmetics, baby products, food & beverage, fashion and jewellery. Chinese buyers are interested mainly in the originality and high quality of foreign products.

There are specific preferential policies in place for foreign companies who want to sell certain goods online, such as preferential duty rates and operating your business in China without a license. This means there are plenty of opportunities for European companies in terms of online retail, as well as brand visibility on the Chinese e-commerce market.  


  • 09h30: Welcome by Voka and BCECC with full outline of the Virtual Trade Mission concept and introduction of the speakers of today 
    By Petra Van Bouwelen, International Business Development Manager Voka Mechelen-Kempen CCI and Bernard Dewit, Chairman, Belgian-Chinese Chamber of Commerce (BCECC)
  • 09h45: Legislation, operational, commercial and financial aspects of CBEC
    By Felim Meade, CEO Green Emerald Consulting
  • 10h45: Marketing and branding when using Cross Border e-Commerce
    By Olivia Plotnick, WeChat & China Marketing Specialist | Vice President, IPWS | Social Media Strategy & Content 
  • 11h45: Testimonials
    • By Mr. Jef Demeutter of the company DMlights
    • By Mr. Bart Horsten, CEO Horsten International with a flagship store on Tmall Global, Alibaba's cross-border e-commerce platform, the first and only Belgian webshop dedicated at selling food and beverage brands directly to Chinese customers under the name THE BELGIAN STORE.
  • 12h15: Q & A
  • 12h30: End of the webinar

Day 2: (Virtual) Presentation about Hainan – 09H30 – 12h00

Day 2: (Virtual) Presentation about Hainan – 09H30 – 12h00
  • 09h30: Welcome by BCECC & Voka and introduction of the speakers
    By Bernard Dewit, Chairman, Belgian-Chinese Chamber of Commerce (BCECC) and Petra Van Bouwelen, International Business Development Manager, Voka Mechelen-Kempen.
  • 09h40: Welcome speech
    By Hainan Provincial Bureau of International Economic Development (IEDB)
  • 09h50: Testimony about the business in Hainan region 
    By a representative of Flanders Investment & Trade in China
  • 10h00: Presentation on the beneficial policies of Hainan Free Trade Port
    By Hainan Provincial Bureau of International Economic Development (IEDB)
  • 10h30: Introduction of China International Consumer Products Expo
    By CMEC International Exhibition Co., Ltd
  • 11h00: Virtual tour of the Hainan Free Trade Port and Hainan Expo
  • 11h20: Testimonials
  • 11h50: Q&A

Day 3: Machmaking - 08h00 – 12h00

Day 3: Machmaking - 08h00 – 12h00
  • Four B2B contacts per participant in the morning from 08 – 12 AM
  • Based on the profile and needs of the participant communicated to Voka and BCECC via an intake form
  • Digital meetings one on one
  • Each meeting takes 40 minutes
  • 20 minutes break in between appointments
  • In cooperation with Hainan Provincial Bureau of International Economic Development (IEDB) and Hainan Expo
  • Time table:
    08h00: B2B meeting 1
    08h40 – 09h00: break
    09h00: B2B meeting 2
    09h40 – 10h00: break
    10h00: B2B meeting 3
    10h40 – 11h00: break
    11h00: B2B meeting 4
    11h40: End of the matchmaking 

Practicals & prices

  • Open to all sectors and all types of companies interested to export to China or wanting to expand there
  • Hainan expo is focused on consumer goods
  • Digital tool used: ZOOM
  • Language spoken: English

Contact persons

Mrs Petra Van Bouwelen (Voka)                 Mrs Chen Si (BCECC)          
Mobile +32 (0)476 909 909                         Mobile +32 (0)491 28 09 39

A cooperation of:






day 3



Petra Van Bouwelen

International Business Development Manager



Totaalprijs voor de 3 halve missie-dagen samen:

Prijs lid: 295 EUR excl. BTW per persoon for leden van  Voka en / of BCECC 

Prijs niet-lid: 395 EUR excl. BTW per persoon voor niet-leden

Er kan niet per dag ingeschreven worden.


Om privacyredenen geven we mee dat op dit event mogelijk beeldmateriaal wordt gecreëerd - in vorm van foto en/of film - dat nadien via Voka-mediakanalen kan worden gebruikt.

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