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  • 22/08/2025

The Vokaverse is the ultimate hub where businesses and creators join forces to build forward-looking metaverse applications.

Vokaverse

The Vokaverse is the hub that brings companies and creators together to develop future-oriented metaverse applications. The goal of this strategic initiative is to motivate and inspire companies to take their first steps into the virtual world. This is achieved through targeted matchmaking and guidance toward an effective virtual presence.

Are you a company looking to establish a virtual presence soon? Or are you a creator eager to help build the future?

So, what exactly is the metaverse?

By “the metaverse,” we mean virtual applications and presences that provide strategic value for businesses. This includes, among other things:

  • New revenue models such as digital sales, events, and services.
  • Digital twins that simulate real-world environments for training and product development.
  • Interaction and branding opportunities that allow companies to engage a younger, digital-native audience.
  • Etc.

The metaverse is a digital ecosystem composed of virtual worlds, online communities, and interactive tools. It is a dynamic space where companies can experiment, collaborate, and grow commercially.

Why join the Vokaverse?

The Vokaverse helps companies and creators collaborate on digital innovation by leveraging existing virtual platforms such as Roblox, Fortnite, Decentraland, and other interactive environments. The virtual world offers businesses opportunities that go beyond traditional markets. It enables them to:

  • Explore new markets: Virtual platforms like Roblox and Decentraland have millions of active users. A virtual presence opens the door to this growing audience.
  • Stay innovative and relevant: Companies using virtual applications position themselves as forward-thinking and attractive to both customers and talent.
  • Support and expand business activities: Virtual experiences create new opportunities to engage customers, optimize business processes, develop innovative revenue models, and strengthen (employer) branding.
  • Increase efficiency and scalability: Through data analysis and simulations, companies can optimize processes and quickly respond to changing market conditions.

For creators, the Vokaverse opens the door to concrete business opportunities, turning their digital expertise into impactful projects.

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What can companies achieve in the virtual world?

  • Sale of digital products and NFTs
  • Paid virtual training and consultancy
  • Affiliate marketing and brand partnerships
  • Digital twins for simulations and safety training
  • VR onboarding for new employees
  • Interactive workshops and e-learning
  • Virtual job fairs and talent days
  • Gamified assessments for recruitment
  • Digital company culture and teamwork
  • Virtual showrooms and pop-up stores
  • Loyalty programs with in-game rewards
  • AI-powered customer service
  • Branded experiences and digital events
  • Sponsorships in virtual worlds
  • Collaborations with creators

Case studies

More and more companies, including SMEs, are taking steps into virtual applications to work more efficiently, reach new customers, and strengthen their brand. Here are some concrete examples relevant for SMEs:

  • Digital Twin for manufacturing companies – A metal processing company creates a digital copy of its factory to train employees virtually and optimize processes without halting production.
  • Virtual showroom for retail & interior design – An interior design company allows customers to experience furniture and materials in an interactive environment, boosting online sales and reducing returns.
  • Innovative employer branding for SMEs – A construction company organizes a virtual job day where candidates explore the company culture through a digital construction site and connect with future colleagues.
  • Gamified customer engagement for service providers – An accounting firm launches an interactive tax escape room, where entrepreneurs learn about tax optimization in a playful way. By solving challenges and quizzes, they discover deductions, subsidies, and tax benefits. Successful participants can win exclusive discounts or free consultation sessions.
  • Virtual product demonstrations – A machinery manufacturer allows potential customers to test its latest technology in a virtual environment, eliminating the need for costly physical demos.

Major brands like Club Brugge, Zeeman, and DEME have already taken virtual steps. By creating interactive virtual environments, they reach a wider audience, optimize internal processes, and strengthen their brand.

Why shouldn’t your SME take the same innovative lead? Contact Arne for more information 👇

Arne Vanlaer

Adviseur digitalisering en innovatie

Full bio of Arne Vanlaer

Citymesh
NTX
Van Havermaet
ING
Mensura
SDWorx
Deloitte Private
Degroof Petercam
PFL
Van Roey